Behavior Change Needs a Plan

The next time you are in need of a trainer or speaker to do a session for your organization, I’d suggest you consider these questions:

  • What results are you hoping to affect, by what degree, and by when?
  • What behaviors and processes have the greatest impact on those results?

Here’s the secret to your project’s success. Approach it as a process, not just a single event.

Behaviors don’t change easily. People need information, encouragement, coaching, practice, time, and incentives. It’s unlikely they will get most of these from a single event or as people in my line of work like to call it, intervention. There are a series of things that should be done to start making progress towards the goals.

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Here’s an example. Imagine you’ve got employees engaging in malicious gossip that is hurting the team, and naturally you want it to stop. So what should be done? I can think of many things that collectively could help.

  • You ought to tell the group what you’ve noticed and share with them the impact that it’s having.
  • Someone should dig into what the gossip is about and try to make a determination about why it’s happening.
  • The group ought to be let in on the findings of this investigatory work.
  • The group can then engage around the question, “What should we do to change this behavior?”
  • Maybe the group needs some skill development in the areas of assertiveness and listening.
  • Maybe they need practice at working through conflicts.
  • They could probably benefit from establishing group behavioral norms.
  • Some individuals might need more hands-on coaching.
  • A monitoring system should be established.
  • Follow-up needs to happen.

And the list could go on and on. The point is that real change rarely happens with a single speech, workshop, or team building event. Change comes as a result of a purposeful process that addresses the true concerns and provides the support that people need to move from points A to B.

If you want to tweak people’s interest and get them thinking, a single intervention often will accomplish that goal. If you want to make major change, you’ll need a plan that includes a series of interventions to start moving people towards the goal. And in the perfect world, you take it one step further by creating a system that sustains the organizational culture you are working to create.

Photo by John-Morgan

By Tom LaForce

Tom LaForce helps companies change by creating stronger teams, more effective leaders, and better processes. To discuss a challenge you're facing, use this link to schedule a free discovery call.